Thanks to a hold over of strong performers from 2015, new movies have had a hard time breaking into the top three, much less the number on spot. Kung Fu Panda 3 is only the second new movie of the month to land number one along with Ride Along 2 which held the position for one weekend two weeks ago. The latest based-on-a-true-story-inspirational-hero-story from Disney/Buena Vista had a hard time staying afloat. The Finest Hours opened in fourth place with just $10 million, a hard start against its reported $70 million production budget. That's a tough break for director Craig Gillespie whose past movies have not only been better, but also cheaper and more financially successful.
There's probably a really good reason why a movie like Fifty Shades of Black makes as much as $6 million, enough for ninth place this weekend, but it's hard to come up with anything plausible. Since taking up the mantle of writer/producer as well as actor, this marks the worst performance for a Marlon Wayan's project which still doesn't seem strong enough of a rejection for what has become an embarrassment to the parody genre.
Natalie Portman's latest offering Jane Got a Gun opened in more than 1,000 venues but made less than $1,000 per screen, leaving it without sufficient box office steam to break into the top ten. With less than a million dollars in sales it took a very distant 17th place this weekend.