Tuesday, April 07, 2009

Pixar's "Up" a disappointment?


From worstpreviews, NY Times is reporting that even though Pixar's tenth film "Up" will likely be well received by both critics and movie-goers, Wall Street and retailers do not have much confidence in it.

Some industry watchers are fretting about the film's potential, stating that "Up" will not grab the attention of younger boys, will not be another Pixar mega-hit and is not as commercial as the studio's previous projects. As a result, the Disney stock has been downgraded by several analysts.

Retailers believe "Up" will likely generate less revenue than "Ratatouille," until now the weakest Pixar entry in this area. Target and Wal-Mart say they will stock little "Up" merchandise, mainly because there was not much interest from manufacturers.

Thinkway Toys, which has churned out thousands of Pixar-related products since 1995's "Toy Story," will not produce a single item. Disney Stores will offer "Up"-related products, but even that will be on a limited basis, according to analysts.

Disney sees the worry as unfair and tiresome given Pixar's track record.

2 comments:

Landshark said...

"...even though Pixar's tenth film "Up" will likely be well received by both critics and movie-goers, Wall Street and retailers do not have much confidence in it."

What a weird and offensive little article. I'd be interested if the original NY Times piece is this dumb, or it's just the worstpreivews guy living up to his name.

nowandzen said...

Some big prognosticator of wallstreet fortunes said this a couple months ago too. I think, given the old man lead, that a lot of people fear it won't strike like the others did but I'm still not counting Pixar out. I think some people want it to fail. It will most likely not reach previous efforts but I admire them for not just making Cars 2 or Toy Story 2 just yet anyway.

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