Sunday, June 13, 2010

Box Office



From ew [excerpt], Who would have thought a 12-year-old descended from Hollywood royalty would be the summer box office savior? Such is the case as Jaden Smith and his starring role in The Karate Kid propelled the box office to 11 percent up from last year at this time, when everyone was talking The Hangover and Up. He also dominated over the macho A-Team, more than doubling the opening weekend gross of the ’80s television adaptation. In a summer that’s been primarily dominated by misfires, we’ll take the good news even if it means Mr. Jaden Smith is going to command quite a paycheck the next time he lands a starring role.

From director Harald Zwart, The Karate Kid grossed an estimated $56 million and earned an A grade from audiences, according to exit pollster CinemaScore. It seems not even the 2 hour and 20 minute run time thwarted moviegoers from the China-set underdog story. And with such a strong score from audiences, Karate Kid is now on track to become one of summer’s biggest hits. Don’t be surprised if this film with the $40 million budget grosses well over $200 million before the summer is over.
In contrast, The A-Team, earned $26 million for its opening frame. It’s not a terrible start, but it is well beneath expectations. Its solid B+ grade from audiences should help the film hold in throughout the upcoming weeks. That’s an outcome studio Twentieth Century Fox will be counting on. After a disappointment last weekend with Marmaduke, Fox needs both A-Team and the upcoming Knight & Day, starring Tom Cruise and Cameron Diaz, to be hits.

Full box office results here

1 comment:

DKC said...

Jake's karate school went to see this on Saturday. He couldn't go since he was at desroc's parents, but they rented the original which he LOVED. I'm psyched he saw that one first, actually, since I'm sure we'll be going to the new one at some point.

Sweep the leg.

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