Monday, March 19, 2007

$127 million for 300

By Scott Bowles, USA TODAY

Three newcomers to theaters were no match for fighting Spartans. Or for Wild Hogs, for that matter.

300, the R-rated version of the battle of 480 B.C. between a few hundred Spartans and legions of Persian invaders, held on to the top spot at the box office with $31.2 million, according to studio estimates from Nielsen EDI. In two weeks, the movie has topped $127 million.

BY THE NUMBERS: Box office top 10

300 reached the $100 million mark in seven days, the third-fastest R-rated film to reach blockbuster status behind The Matrix Reloaded, which did it in three days, and The Passion of the Christ, which hit $100 million in five days..
Wild Hogs, the John Travolta road-trip comedy, fell just 32% in its third weekend to take second place and $18.8 million. It has taken in $103 million in three weeks.

"You look at how big these movies are — during a time that is supposed to be a slow part of the year — and you have to feel pretty good about 2007," says Paul Dergarabedian of Media By Numbers. "No one expected this."

The Sandra Bullock thriller Premonition enjoyed a healthy debut at No. 3 with $18 million, her best debut and about $3 million above most analysts' expectations. Her previous high was Speed 2 at $16.2 million.

The horror film Dead Silence did a middling $7.8 million for fourth place, while the Chris Rock comedy I Think I Love My Wife didn't woo many moviegoers: It took fifth place with $5.7 million.

Ticket sales for the year reached $1.8 billion, about 5% ahead of last year's pace.

1 comment:

Octopunk said...

Well I say "bully!" We could do far worse than have Frank Miller's work start flooding movie screens. I may be regretting this comment in a year, but...bully!

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