Monday, March 28, 2011

Box Office


From ew, Armed with an arsenal of weapons and one gnarly imagination, the young women of Sucker Punch nonetheless met their match in the form of a seventh-grader named Greg Heffley. Fox’s Diary of a Wimpy Kid: Rodrick Rules was voted most popular by moviegoers this weekend, grossing $24.4 million, according to studio estimates. Based on Jeff Kinney’s bestselling “novels in cartoons,” the comedy sequel outperformed last year’s Diary of a Wimpy Kid, which debuted to $22.1 million. Rodrick Rules, about that best-left-forgotten period known as middle school, was produced for $18 million, and the fact that the PG-rated film surpassed its budget on opening weekend bodes well for the green-lighting of a third Wimpy Kid movie. Furthermore, Rodrick Rules received a strong “A-” grade from CinemaScore audiences. Granted, half of CinemaScore’s survey sample was under the age of 18.

Read the full article here

[JPX] I must confess that I watched Wimpy Kid over the weekend and thought it was really funny/cute in a Christmas Story kind of way. I think I was laughing more than the kids in the auidence. BTW, the kid on the right lives in my home town.

1 comment:

DKC said...

We've read a couple of the books with Jake. I like them.

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