From ew, The superhero film Thor smashed its competition this weekend with a $66 million debut, according to studio estimates. Among other Marvel-based movies, Thor opened better than The Incredible Hulk ($55.4 million) but fell short of X-Men Origins: Wolverine ($85.1 million) and Iron Man ($98.6 million). The $150 million action film, which was distributed by Paramount and produced by Disney-owned Marvel Studios, attracted an audience that was 63 percent male. Surprisingly, the PG-13 movie skewed older, with 72 percent of its audience over the age of 25. CinemaScore moviegoers gave Thor a “B+” rating, and 3-D showings brought in 60 percent of its gross. IMAX theaters, in particular, accounted for 10 percent of the movie’s earnings.
Fast Five, which premiered last weekend to a commanding $86.2 million, dropped a steep 62 percent for $32.5 million. That decline duplicates the performance of 2009′s Fast & Furious, which also fell 62 percent its second weekend. However, considering Fast Five‘s mostly positive reviews and its excellent “A” grade from CinemaScore audiences, industry experts thought the street-racing action flick would hold up better than this. Nevertheless, Fast Five has already collected a massive $139.9 million domestically in just two weeks.
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