Monday, September 11, 2006

Bad Box Office


September and October of this year may be the most crowded film schedule in living memory, but audiences aren't giving a hoot if the box-office this week is any indication.

The first post Labor Day weekend is always a soft one, and this year it proved as bad as ever. "The Covenant", the supernatural thriller best described as a hybrid of "The Craft" and a film adaptation of the Abercrombie & Fitch quarterly catalogue, took the top spot with a mere $9 million.

The poorly reviewed film marked the lowest sales for a No. 1 movie in three years (the last Number One to do so poorly was David Spade comedy "Dickie Roberts: Former Child Star"), and the lowest overall boxoffice sales for a weekend since that same period three years ago.

The mystery thriller "Hollywoodland" about the death of George Reeves took second place with a somewhat sluggish $6 million. Tony Jaa martial arts pic "The Protector" (better known as last year's "Tom Yun Goong" in most international territories) opened along expected lines with $5 million in fourth place.

Little else changed otherwise, most films dropping along expectations with "The Illusionist" and "Little Miss Sunshine" holding best (down 25% and 42% respectively).

1 comment:

Octopunk said...

I was pretty amused by the Covenant tanking. I was talking about it the other day and honestly couldn't remember if it was a movie or a TV show.

What's tragic is that Crank was released during this lull. That should've been a summer flick.

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