Monday, June 20, 2011

Box office report: 'Green Lantern' wins the weekend with a dim $52.7 million


From ew, It wasn’t quite the brightest day or the blackest night for Green Lantern, which took in an estimated $52.7 million in its opening weekend. That’s good enough for a first-place finish, but it’s still a disappointing showing — the franchise-baiting film has a $200 million budget, and came equipped with an expensive marketing campaign. According to early estimates, Lantern ticket sales dropped precipitously from Friday ($21.6 million) to Saturday ($16.8 million), which indicates some negative audience buzz to match the harsh reviews. It’s the lowest opening for a superhero film this summer, beneath both X-Men: First Class ($56 million) and Thor ($66 million.)

The film seems to have had a problem expanding beyond the core comic book constituency: According to studio estimates, the Lantern audience skewed male (64%) and older (63% over 25 years old.) The film has a Cinemascore grade of B, although since the under-18 audience gave it a B+, it’s possible that the film’s Sunday grosses will bounce a little from all the teenagers forcing their beleaguered fathers into the theater. It’ll be interesting to see how Green Lantern performs next weekend, when the family-skewing Cars 2 opens, but the film’s box office hopes may now rest squarely on its international grosses. (Good news: the global audience has recently shown a preference for semi-inscrutable 3D fantasias.)

Full article here

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