Monday, June 13, 2011

Box office report: 'Super 8' is No. 1 with $37 mil


From ew [excerpt], It might be a stretch to call its opening “super,” but the sci-fi flick Super 8 enjoyed a solid start with $37 million this weekend, according to studio estimates. The $50 million movie, which was directed by J.J. Abrams and produced by Steven Spielberg, fell just a bit short of other recent original sci-fi flicks such as District 9 ($37.4 million) and the Abrams-produced Cloverfield ($40.1 million), but performed better than this year’s Battle: Los Angeles ($35.6 million). With a story that’s set in 1979 and a tone that emulates Spielberg’s own pictures during that era, the well-reviewed film particularly appealed to older moviegoers. According to Paramount, a whopping 71 percent of Super 8‘s audience was at least 25 years old. IMAX theaters accounted for 12 percent of the PG-13 film’s gross, and CinemaScore moviegoers gave it an overall “B+” rating, which could bode well for its staying power. By comparison, Cloverfield received a “C” grade from CinemaScore audiences, and then plummeted 68 percent in its second weekend.

How did the rest do? You'll have to go here to find out!

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