Monday, March 23, 2015

Box Office


From EW, Insurgent, as expected, took the top spot at this weekend’s box office, but it’s not all good news for the next entry in the YA series.

In its opening weekend, Insurgent took in an estimated $54.03 million domestically and $101 million worldwide. While that number is close to estimates (and still marks a significant opening), it is a tick below its predecessor, Divergent, which opened to $54.6 million.

Unfortunately, the rising box office success of Shailene Woodley in the last year and expanded presence of actors like Miles Teller did little to draw more viewers for the film’s opening. But what may be even more disappointing is another factor—Insurgent opened with 3D screens while Divergent did not. These higher ticket prices and the overall on-par opening weekend suggests Insurgent’s audience was down in the opening.

But Insurgent did usurp the box office throne from last week’s ruler, Cinderella, which held with an estimated $34.49 million in its second weekend. The live-action Disney film now stands at over an estimated $250 million worldwide total.

The top two earners dominated the box office for the weekend, as the other new films performed far below either of them. The Sean Penn starrer The Gunman debuted with only $5.01 million, splitting the action film audience with Run All Night. The Liam Neeson geri-action film took in an estimated $5.12 million over the weekend, narrowly beating out its competitor in estimates.

The weekend’s other wide release, the faith-based Do You Believe?, opened with $4 million. Last year, Pure Flix opened another religion-focused film, God’s Not Dead, against DIvergent. Dead surprisingly took in over $9 million in its opening, but it seems Believe was not able to match Pure Flix’s last Lenten release. That cume earns it the No. 6 spot below Kingsman: The Secret Service, which maintains a spot in the top five in its sixth weekend.

Here’s how the top five played out according to weekend estimates:

1. The Divergent Series: Insurgent — $54.03 million
2. Cinderella — $34.49 million
3. Run All Night — $5.12 million
4. The Gunman — $5.01 million
5. Kingsman: The Secret Service — $4.6 million

In smaller release news, the Al Pacino film Danny Collins opened to an estimated total of about $73,200 from five locations, while It Follows at 32 locations earned an estimated about $352,000.

1 comment:

DKC said...

That picture is awesome.

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