From mirror.co.uk, Play-Doh has been forced to redesign an 'icing extruder' toy after complaints from parents that it looks like a penis.
The Play-Doh Sweet Shoppe Cake Mountain set lets kids pretend to make "cakes" out of the colourful material using a series of moulds and shaping tools.
One of the tools is an "icing extruder" that is used to pipe out fake icing in swirls on top of the Play-Doh cakes.
The 'accidental penis' toy formed part of the 'Cake Mountain' playset
Unfortunately, it looks more like a sex toy - albeit a 3-incher - than a child's toy, and parents who bought the set for Christmas have taken to social media to complain.
I dunno if anyone else follows Play-Doh on Facebook but you should cause they're doing some serious damage control pic.twitter.com/TooleS5PgE— El Clarko (@Fatgoldfish4) December 29, 2014
I salute the designers who somehow managed to get this Play-Doh icing maker past their bosses. http://t.co/cRCnsEMmmo pic.twitter.com/0aQMtJS9Wi— Saladin Ahmed (@saladinahmed) December 30, 2014
Play-Doh has since posted to its Facebook page that it's going to amend the design.
"We have heard some consumer feedback about the extruder tool in the Play-Doh Cake Mountain playset and are in the process of updating all future Play-Doh products with a different tool."
The company added that if anyone has bought the playset and wants a replacement, Hasbro's customer service department will swap it.
It's not the first accidental penis Play-Doh story this week.
A child's innocent Play-Doh sculpture of a 'dolphin on wheels' has gone viral online - sparking thousands of comments and shares on social media.