An unused poster concept for the original Star Wars

From space1970 [via slashfilm], The graphic design is strong, and from a marketing perspective, it’s an interesting approach. There was a lot of pop culture nostalgia in the air in the mid-Seventies, so I can see why someone at Fox might propose that angle as a way to sell George Lucas’ space opera to the masses. Of course, what’s so ironic about this is that it was the spectacular success of Luke Skywalker that paved the way for both Buck Rogers and Flash Gordon to return to the big screen over the next few years.