Friday, August 24, 2012
From ew, You know you’ve reached the summer box office doldrums when not a single new wide release is able to break $7 million over the Friday-to-Sunday period.
Such was the case this weekend, when the top 12 movies grossed a cumulative $83.4 million, which makes this the least attended frame at the box office since December 9-11, 2011, when the top 12 films earned just $67.8 million.
Once again, The Expendables 2 led the chart, dropping 53 percent from its opening frame to $13.5 million — the lowest total for a No. 1 movie since that aforementioned December frame when New Year’s Eve topped the chart with a sad $13.0 million.
After ten days, The Expendables 2, which carries a reported $100 million budget, has grossed $52.3 million and is running well behind the total of the original Expendables, which had grossed $65.4 million at the same point in its run. The Lionsgate action entry may finish with just under $80 million.
Full article here