Saturday, April 13, 2013
Bizarre ABC Commercial Promotes "Batman Begins" as a Silly Romantic Drama
From slashfilm, Over the weekend, ABC Family aired a commercial promoting the upcoming showing of Christopher Nolan's "Batman Begins." But the dark and violent film was advertised more as a romantic drama or some TV series.
In the promo, Batman is labeled a "legendary hero [who] fights for family and lives for love." While there are ways to spin that to make it seem accurate, Bruce Wayne (ChristianBale) hardly fights for his dead family and hardly lives for love. In fact, he keeps the women in his life as far from himself as possible.
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2 comments:
Dang. I was all set to gab about the mainstream picking up and using trench-level media manipulation trends (like the upbeat Shining trailer or Scary Mary (Poppins), but this is just some dumb voiceover trying to shoehorn Batman Begins into a the die-hard audience of ABC Family. If there even is such a thing.
I actually thought it was a joke. I can't believe that they promoted it in this manner. Those ABC families are in for a surprise.
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