Monday, August 18, 2014

Box Office


From ew, Holdover tent-poles Teenage Mutant Ninja Turtles and Guardians of the Galaxymaintained the top spots at the weekend box office, while the new openers trailed behind. But, while it was expected that Let’s Be Cops and The Giver would open in the teens, the biggest surprise of the weekend was The Expendables 3, a franchise pic which should have easily opened in the $20 to $25 million range, but instead floundered with an estimated $16.2 million.

TMNT‘s success last weekend was no fluke and the pizza-loving heroes took the No. 1 spot for the second weekend in a row with an estimated $28.4 million from 3,980 locations. That’s a 56.7 percent drop from its opening weekend. The movie also earned $25.6 million internationally, bringing its international total to $67.5 million. It still has yet to open in a handful of key territories including Korea (Aug. 28), Spain and the U.K. (Oct. 17), and Japan (Dec. 19).

Guardians of the Galaxy, meanwhile, rocketed past the $200 million mark and earned an estimated $24.7 million—a mere 41.3 percent drop from last weekend, which is similar to Captain America: The Winter Soldier‘s third weekend fall.

Let’s Be Cops (Cinema Score: B) edged ahead of The Expendables 3 to take third place across the weekend with an estimated $17.7 million. The Fox comedy opened earlier in the week and now boasts a domestic total of $26.1 million, which is not bad for a movie that cost a reported $17 million to produce. Audiences were 56 percent male and 54 percent under the age of 25. Demographic breakdowns report that 17 percent of audiences were Hispanic, 20 percent were African-American, and 50 percent were Caucasian. The movie also exceeded expectations in the West and Midwest.

The Expendables 3 (Cinema Score: A-) opened in fourth place with $16.2 million from 3,221 locations. Audiences were mostly male (61 percent) and over the age of 25 (66 percent) for Lionsgate’s PG-13 rated action pic. It’s a franchise low, and possibly too-easy to ridicule thanks to a cast that’s bursting at the seams with aging action heroes, but Expendables 3 also buckled under the weight of a leak, which led to nearly 2.2 million downloads weeks before the movie had even hit theaters.

Rounding out the top five is The Weinstein Company’s The Giver (Cinema Score: B+) which earned $12.76 million from 3,003 locations. The $25 million adaptation of Lois Lowry’s beloved novel failed to gain much traction with critics, and the opening is a little lower than The Weinstein Company wanted (they were aiming for mid-teens). It will be interesting to see how it holds up across the next few weeks.

Here’s the top five:

1. Teenage Mutant Ninja Turtles — $28.4 million ($117.64 million domestic total)
2. Guardians of the Galaxy — $24.7 million ($222.28 million domestic total)
3. Let’s Be Cops — $17.7 million ($26.1 million domestic total since Wednesday)
4. The Expendables 3 — $16.2 million (new)
5. The Giver — $12.76 million (new)

1 comment:

Octopunk said...

I've fallen off my movie horse for the second chunk of summer.

Did anyone see Lucy?