Bottom of barrel scraped clean

From trademark, On January 16, 2008, American toy company Hasbro, Inc. filed to protect the trademark Stretch Armstrong in relation to “production and distribution of motion pictures, television programs, television games shows and cartoon series; on-going television programs in the nature of children’s game shows and animated television cartoon series; providing interactive computer games by means of a global computer network.”

Hasbro filed way back in 2003 for a Stretch Armstrong trademark related to a movie and TV show. While that trademark is still active, this more recent filing could be an indication that a Stretch Armstrong movie is one step closer to reality.

According to IGN and others, The Hollywood Reporter reported back in 2000 that Jackie Chan was negotiating with Disney to co-develop a Stretch Armstrong action-comedy feature. The story at that time was said to focus on Chan as an “uptight Chinese spy and martial artist who stumbles upon a secret formula that gives him stretching powers.” However, the project had been creeping along in development for years before the announcement of Chan’s potential involvement. And Chan was the third actor to be associated with the project. Previous potential “Stretches” were Tim Allen, and Danny DeVito.

While the Stretch Armstrong page at Hollywood.com still lists detailed cast and crew info for the rumored film, there is currently no film-related Stretch Armstrong entry on IMDb, or reference to the film on the pages of the people and companies supposedly involved.

Mork wonders if this new filing suggests that new developments and/or news on the Stretch Armstrong project is forthcoming.