Monday, July 16, 2012

Box Office: Apparently other people don't care about Peter Parker's origin story either


From ew, Spider-Man has been knocked off…and not by The Lizard.

Fox’s Ice Age: Continental Drift, the fourth film in the animated franchise, won the weekend with an estimated $46 million opening at the box office. The family-friendly flick bowed in 3,881 theaters and earned an $11, 853 per-theater average over the Friday-to-Sunday period. The film has already made roughly seven times that much in foreign territories. Compared to the previous installments in the Ice Age series, Continental Drift fell smack dab between the second and third film’s openings. And thanks to an bullish “A-” grade from CinemaScore, Continental Drift should get some strong word of mouth and hold up well with younger audiences and their parents.

In second place, Peter Parker & Co. spun $35 million over the weekend, a drop of 43.6 percent. If weekend estimates hold, the Sony tentpole will cross the $200 million mark, landing at $200.9 million. Psychologically at least, that’s an important threshold for The Amazing Spider-Man– especially with Bruce Wayne on deck at the multiplex.

Taking the bronze for the weekend was Ted — Universal’s Mark Wahlberg/Mila Kunis/talking bear comedy. The film scored a strong third week haul of $22.1 million, dropping just 31.2 percent — thanks in part to the fact that it added 47 playdates. Its total domestic take is now $158.9 million.

Full report here

3 comments:

Octopunk said...

That might be the best Boba Fett pic yet!

I've only seen bits and pieces, but my impression of the Ice Age flicks is that they're pretty forgettable, except as a tool for making money. Anyone here know otherwise?

JPX said...

I saw the second one and I think I enjoyed it. Wait, perhaps I'm thinking of Madagascar? You know what, I don't know. I guess whatever I watched was pretty forgettable.

Octopunk said...

Yeah, there's a big forgettable category of movies entitled "CG Animals/Not Pixar."

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