Sunday, July 08, 2012

Box office report: 'The Amazing Spider-Man' scores $140 million in six-day debut


From ew [excerpt], Sony’s $220 million reboot The Amazing Spider-Man debuted atop the box office with $65 million over its first weekend and a big $140 million in its first six days. The 3-D blockbuster played in 4,138 theaters and earned a $15,708 per theater average over the Friday-to-Sunday period. Of that $140 million, $14.3 million came from IMAX screens. Worldwide, the tentpole has already earned $341.2 million after two weekends of international release.

The Amazing Spider-Man started off softer than any of the previous web-slinging installments; after six days, 2002′s Spider-Man had earned $144.1 million, 2004′s Spider-Man 2 had earned $180.1 million, and 2007′s Spider-Man 3 had earned $176.2 million — and none of those had 3-D or IMAX ticket prices. But its robust debut put to rest any chatter that Sony had made a grave mistake by rebooting the franchise with Andrew Garfield and Emma Stone. Clearly, the Marvel character is a major draw.

Like fellow superhero reboots Batman Begins and X-Men: First Class, which started with $48.7 and $55.1 million, respectively, The Amazing Spider-Man may have garnered somewhat smaller numbers while convincing audiences to check out a whole new Spidey iteration, but its run will open the doors for even more successful sequels in the future. Still, The Amazing Spider-Man looks like it will earn a nice chunk of change in its own right. Audiences enjoyed the film and issued it an “A-” CinemaScore grade, which should lead to strong word-of-mouth in the coming weeks — at least until The Dark Knight Rises arrives July 20.

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