Sunday, July 10, 2011

Box office report: 'Transformers: Dark of the Moon' wins weekend with $47 million


From ew, Comedy and robots — that’s what sold this weekend at the American box office. A major action sequel topped the chart, with four comedies following close behind. Transformers: Dark of the Moon easily held on to first place, firing up an optimal $47 million. That number represents a 52 percent decline from last weekend, and gives Dark of the Moon a 12-day total of $261 million. The original Transformers had earned $212.3 million at the same point, while Transformers: Revenge of the Fallen had pulled in a stronger $293.4 million.

Word-of-mouth does appear to be helping Transformers: Dark of the Moon, though. One week ago, the threequel lagged behind its predecessor by $37.5 million. Today, it trails Revenge of the Fallen by a smaller $32.4 million, which bucks the trend of sequels dropping faster at the box office and signals positive audience response. It appears that the “A” grade from CinemaScore is helping the robot/alien extravaganza. At this point, Transformers: Dark of the Moon looks like it’s headed for a finish in the $370 million range, but we’ll have to see how the 3D blockbuster holds up against a little wizard named Harry Potter next weekend. Internationally, Transformers pulled in another $93 million this weekend, boosting its worldwide total to a gargantuan $645 million. We may have a new member of the $1 billion club soon.

REad the full report here

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