Dr. Seuss' Horton Hears a Who! became the first movie of the year to claim the top spot at the box office two weekends in a row, but the biggest winners may have been people who don't usually go to the movies.
Horton snapped up $25.1 million, according to Nielsen EDI.
But Tyler Perry's Meet the Browns was second with $20 million, Perry's fourth movie to open at $20 million or higher on the shoulders of primarily African-American churchgoers.
And Under the Same Moon enjoyed the biggest debut for a Spanish-language film, taking in $2.6 million on 266 screens, good for 10th place.
"Over the next five years, the trick for Hollywood will be to make movies that speak to audiences who don't normally go to films," says Steve Rothenberg of Lionsgate, which released Browns. "We have to look for niches that are underserved."
That's particularly acute among Hispanic moviegoers, who, according to the MPAA, see 11 movies a year but have few movies marketed for them.
"There's so much choice in entertainment, the more specific you can be with a movie that's for somebody instead of everybody, the better," says Peter Rice of Fox Searchlight, which released Moon with the Weinstein Co.
"If we can grow this into the suburbs, the way Italian movies did or French movies like Amelie did, then we haven't tested the potential of just how high a Spanish movie can go," Harvey Weinstein says.
The horror film Shutter beat projections by about $2 million, coming in third with $10.7 million, while Drillbit Taylor did slightly less than expected with $10.2 million and fourth place.
The adventure film 10,000 B.C. rounded out the top five with $8.7 million, bringing its three-week total to $76.1 million.
Ticket sales fell 7% from last week and 19% from the same weekend last year.
Final figures are due Monday.
The animated film has done $86.5 million in 10 days and will also likely become the first movie of 2008 to break the $100 million mark.
Tyler Perry's Meet the Browns was second with a debut of $20 million. While the haul was $3 million below some analysts' expectations, it marked Perry's fourth movie to open at $20 million or higher.
The horror film Shutter beat projections by about $2 million, coming in third with $10.7 million, while Drillbit Taylor did slightly less than expected with $10.2 million and fourth place.
The adventure film 10,000 B.C. rounded out the top five with $8.6 million, bringing its three-week total to $76.1 million.
Under the Same Moon enjoyed the biggest debut for a Spanish-language film, taking in $2.6 million on 266 screens for a healthy $9,700 per-theater average. It will expand to more theaters over the next six weeks.
Ticket sales fell 7% from last week and 19% from the same weekend last year.
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