From Masters of the Universe to G.I. Joe, many of the boyish franchises of yesteryear had their very own magazines. I'm not talking about some one-shot, four-page pieces of crap that came free with action figure purchases, mind you. I mean real, monthly magazines. Such publications rarely performed well, because while a toy franchise can cool off considerably and still be profitable, it takes a real peak period to get fans to subscribe to its goddamned magazine.But even a low amount of subscribers spelled success. These kinds of magazines fiddled with the notion of actually being content-driven, but they remained advertisements at heart. If you can get people to pay to read glowing praise for the toys and products you're hawking, you've done a good job regardless of whether you have 10 subscribers or 10,000.
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