From cinemablend, With the holiday in the middle of the week, it’s a bit of a slow news week around here, but that doesn’t mean news isn’t coming out – especially surrounding this mysterious “Cloverfield” project everyone is so interested in. Earlier today we brought you information about their official news site and now we have a look at the mythology within the movie. I have no idea where they got their hands on it, but filmick has gotten hold of a URL for a blog that is part of a viral advertising campaign for the movie – perfect for a film that’s been all but silent up to this point. You can find some ramblings about Ethan Haas at ethanhaaswaswrong.blogspot.com. That links to a site with the contrary viewpoint: www.ethanhaaswasright.com/.The fellows who support Haas seem to have some fancier stuff going for them, because their site is more of a game than a blog. If you follow an extended pattern on a mysterious looking sphere, the game takes you to a grainy video of someone explaining a little bit (but not too much) about Haas’s theories. Here’s the kicker. He tells you to gather together other believers, because we only have until August 1st. So what’s happening August 1st Ethan? We don’t know. After the video you’re taken to another game piece with some rotating dials. Presumably you need to match symbols on the vertical and horizontal pieces, but I haven’t gotten far enough to make a match. I love movies that have a mythos to them like this. It’s almost Lovecraftian in the composure of the video – the ramblings of a madman about believers and some Nostradamus type figure. Unfortunately, movies that only contain this kind of advertising don’t do well in the box office. Minimalism may be cool, but it doesn’t sell tickets. Let’s see what August 1st brings us, as well as getting farther in the game, and of course, what looks like an interesting discussion: is Ethan Haas right or wrong?
2 comments:
From AICN,
Hey folks, Harry here... For those of you that saw this new trailer and are confused and trying to figure out what it is... Let's catch you up.
That BAD ROBOT produced trailer that touts J.J. Abrams name and has a cute moment with the Statue of Liberty... well, that's the start of what promises to be a very unique marketing campaign. What's the title of the film? Well, the cover name is CLOVERFIELD, but that is not the title of the film. In fact there is no title for the film - and I wouldn't put it past JJ to release a film with no title.
Now What Is The Film About?
That's been tightly underwraps too. However, I've been hit with a tidbit that has me very curious. Here's one of several emails I've received about this project...
Hey Harry,
I'm sure you are already on top of this, but if you're not, google "Ethan Haas". There are two new viral sites for the new JJ Abrams project, and some of the names thrown around on the sites, including Mezin, Alhazred, and references to a "Mad" prophet lead me (and several bloggers) to believe this project has something to do with Lovecraft's Old Ones.
Please jump all over this one and let us know what the hell is going on! A JJ Abrams Lovecraft project would be unreal!!!
Aaron
Well - doing that leads you to this painfully annoying site: EthanHaasWasRight.Com
At this stage - it's a rumor. Is JJ playing with Cthulhu? Is this film about the ancients returning to tear our world asunder? Is it really going to be captured entirely through hand held cameras operated by us mere ants? OR - is that just the marketing push?
Here's a link to the latest story that Moriarty posted upon all this: Mori's Filth - Could be very fun. We'll see.
I saw the trailer they're talking about and it actually IS that good. If it's Cthulhu stuff we could be in for a treat. The trailer is all shot through a handheld camera, but I really hope the movie isn't.
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