The basic gist of the story is that a whole load of food companies are altering or outright ending decades-spanning ad campaigns because kids are getting too fat by eating their stuff. And I understand the "epidemic," I really do. I've been to seminars via work where people have spoken at length about how true it is and about how it can't all be written off as "fanatical watchdogs getting their way," but to deprive the world of Cap'n Crunch commercials? I would rather every child on this planet be a perfectly round ball of sick than see them grow up in a society that disallows the continuing animated adventures of a pirate who maintains peace, prosperity and crunchiness against a horde of milky monsters with Scut Farkus eyeballs.
I'm not kidding: They're killing off Cap'n Crunch. He'll still be on the boxes, but without those commercials, he's only as good as that eyepatch-wearing seal on the generic brand's packaging.
Worse yet, the movement is now extending to the Internet. That was these companies' collective ace in the hole. To a degree, it didn't matter how much shit the TV-version of Sonny had to deal with, because he'd still be able to create virtual ball pits out of Cocoa Puffs online. What are kids going to do with their Sunday mornings if they're not getting codes on cereal boxes to enter online for a chance to play riffs on "Asteroids" with cereal pieces in place of comets? What, are they supposed to go outside? Come on.
I'm not kidding: They're killing off Cap'n Crunch. He'll still be on the boxes, but without those commercials, he's only as good as that eyepatch-wearing seal on the generic brand's packaging.
Worse yet, the movement is now extending to the Internet. That was these companies' collective ace in the hole. To a degree, it didn't matter how much shit the TV-version of Sonny had to deal with, because he'd still be able to create virtual ball pits out of Cocoa Puffs online. What are kids going to do with their Sunday mornings if they're not getting codes on cereal boxes to enter online for a chance to play riffs on "Asteroids" with cereal pieces in place of comets? What, are they supposed to go outside? Come on.
Oh well. I'm not going to lose sleep over it, because finding out that there will be no more Cap'n Crunch commercials just ain't that important in the grand scheme of life. But I'm certainly glad to do my part to preserve the memories of what's now "what was."
With that in mind, click here to watch an old Peanut Butter Crunch commercial, starring our now-banned pal. Shed a tear. Eat celery.
9 comments:
I haven't seen a Cap'n Crunch commercial in ages. Probably because I'm not watching Sat. morning cartoons. Crunch-berries were the best out of all of them I think.
Saturday morning cartoons don't even exist any more =(
It begins and ends with Fruity Pebbles.
I was never a Fruity Pebble person. I mean they were good and all, but not a favorite.
We weren't allowed sugar cereals when we were kids, unless we were going overnight on the boat. Then Mom would allow us to get the little six-pack boxes in which there was always something illicit like FROSTED Flakes or, be still my heart, Fruit Loops.
God we weren't allowed to have sugar cereals either, or at least cereals with color in them. For some reason we could have Frosted Flakes, Captain Crunch (regular) or Honeycombs, but not Froot Loops (my second fave), Trix, Fruity Pebbles, or Lucky Charms. I think my mother equated color with "bad for you" not appreciating that the ones she allowed us to have were just as bad. I know what you mean about those small versions of the cereals. It was always such a treat to get access to other cereal within those cereal 6-packs. Many a fight ensued.
Apple Jacks rule.
Color = Bad, LOL.
I went through a huge Berry, Berry Kix faze when pregnant with Maggie. I ate a bowl a night. Apple Jax do rule, and the cheaper Stop-N-Shp version is nowhere near to being as good as the authentic.
Corn Pops are one of my faves as well.
Don't foget Cinnamon Toast Crunch, it's like candy.
Most chicks dig Cheerios, which taste like bark.
I never ever liked Cheerios. However, I have a box of Cinnamon Toast Crunch in my kitchen right now. Think I'll have me a bowl.
Can't say I'm too bummed about the Cap'n. To be honest, I've always found him kind of lame. Same with that dumb toucan.
What the hell kind of thing is that to say? "Chicks dig Cheerios?" Jeez. I mean, okay, I like Honey Nut Cheerios, but that's different. They tase like bark with honey!
Don't they have apple Cheerios now?
Isn't that just Apple Jacks?
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