Thursday, July 23, 2009

'Avatar' footage screens at Comic-Con. Minds are blown.


From ew, Director James Cameron had just two questions for the audience of 6,000 at today's much-anticipated Avatar sneak peek at Comic-Con. One: "How many of you have ever wanted to go to another planet?" And two: "Are you ready to go to Pandora?" That was Cameron's introduction to 25 minutes of never-before-seen footage of Avatar, which will hit theaters on Dec. 18. Attendees saw Sam Worthington's character travel to the world of Pandora as an Avatar and interact with the Navi and the other wild, mystical creatures around him.

Donning 3-D glasses for the footage, the audience went wild for Cameron's crazy-inventive world of Pandora, for which he created everything from floating mountains to the blades of grass to the language of the native Navi population. Cheering was most enthusiastic for a clip in which Worthington's Avatar wrestles a vicious pterodactyl-type creature to attain a new mode of air transportation. Cameron is clearly not just making a cool sci-fi movie here; for him, Avatar is socially-relevant filmmaking, regardless of how otherworldly it appears. "Avatar may have a spoonful of sugar with all the sci-fi and special effects, but it has a conscience. It makes you think a little bit about how you interact with nature and your fellow man."

Cameron also made an intriguing announcement: On August 21, Twentieth Century Fox will try to get a hold of as many 3-D and IMAX theatres as they can around the world to show 15 minutes of Avatar—for free. They're calling it "Avatar Day," and along with footage from the film they'll debut video game trailers and other Avatar-centric stuff. It sounds awesome, but you have to wonder: how will the theaters manage it?

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