NEW YORK (AP) — The final Harry Potter book will have a record breaking, back breaking first printing of 12 million copies, Scholastic, Inc., announced Wednesday.And, for those who somehow don't know about Potter 7, Scholastic also plans a multimillion-dollar marketing campaign in support of Harry Potter and the Deathly Hallows, which comes out July 21.
"This is so much more than the publication of a single book," Lisa Holton, president of Scholastic Trade and Book Fairs, told The Associated Press on Wednesday. "It's a true celebration of the Harry Potter movement and of the joy of reading."
The Scholastic campaign is called "There Will Soon Be 7" and will feature a Knight Bus National Tour, stopping at 40 libraries in 10 "major metropolitan areas," and millions of Potter bookmarks, easel backs and tattoos.
The previous Potter book, Harry Potter and the Half-Blood Prince, was released in 2005 with a first printing of 10.8 million copies and sales of 6.9 million in the first 24 hours.
Also Wednesday, Scholastic said that a $65 "deluxe" edition of the final Potter, featuring art and illustration and a special slipcase, will have a first printing of 100,000.
J.K. Rowling's fantasy series has sold more than 325 million copies worldwide.
J.K. Rowling's fantasy series has sold more than 325 million copies worldwide.
4 comments:
Wow, is that the cover image for Book 7? No? Awww.
I like to imagine that this is a picture of Harry and Hermione at the end of book 7, last page after he kills Voldemort.
You know, I've still never read one sentence or seen one frame of Harry Potter.
I may read it at some point, just because the sheer size of the psycho cult is so amazing.
JPX has been pushing peddling these books for years but I'm not having it. Kids stuff - is what I always say. The movies aren't bad though.
And then I recommend Philip Pullman's His Dark Materials trilogy and he smiles and nods his head and proceeds to forget I ever mentioned it the next time it comes up.
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