Tuesday, March 03, 2009

CBS to Develop "Twilight Zone" Toys


From worstpreviews, CBS Consumer Products announced today that it will develop merchandise based one of the most influential series of our time – The Twilight Zone. Products will include a broad array of items including games, dolls, keepsake ornaments and even a 50th anniversary commemorative stamp.

"The Twilight Zone has made a profound mark on entertainment and the world of pop culture at large," said Liz Kalodner Executive Vice President and General Manager of CBS Consumer Products. "The merchandising program focuses on the iconic nature of the brand and will appeal to all generations of fans."

CBS is especially proud that the United States Postal Service is creating a 50th Anniversary commemorative stamp slated for release in August 2009. Additionally, UK-based game maker Gamaka will manufacture both a new interactive trivia DVD game as well as a board game inviting fans to test their knowledge of the classic series. The announcement comes just on the heels of Toy Fair 2009, as both games are set to hit stores this fall.

Other licensees who have signed up to honor The Twilight Zone include:

* Bif Bang Pow! - Figures and bobble heads based on the most renowned episodes from the original series

* Rittenhouse Archives LTD – Trading cards using images from various episodes

* Hallmark Cards, Inc.- Keepsake ornaments to be released for the 2009 holiday season

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