Thursday, December 24, 2009
Bill would turn down volume of TV commercials
Washington (CNN) - It's after dinner. You're tired. You ease yourself into a comfortable place to watch your favorite TV show. Suddenly you're jolted from your couch potato demeanor by a commercial break.
It's an ad for insurance or rum or a credit card - and it's blaring, invading your calm and boosting your blood pressure.
Marketers want the loud commercials to grab viewers' attention.
A California congresswoman, however - and her fellow politicians in the House - find them more annoying than effective.
In her crusade to eliminate the nuisance, Rep. Anna Eshoo authored the Commercial Advertisement Loudness Mitigation Act, or CALM, which mandates that TV commercials be no louder than the programs in which they appear.
Representatives unanimously passed the bill last month and sent it to the Senate for consideration.