First rule of Horrorthon is: watch horror movies. Second rule of Horrorthon is: write about it. Warn us. Tempt us. The one who watches the most movies in 31 days wins. There is no prize.
Monday, December 21, 2009
Box Office
Despite snowstorms that battered the East Coast and kept many moviegoers at home, the sci-fi epic Avatar still managed out-of-this-world numbers.
The James Cameron space opera collected $73 million, according to studio estimates from Nielsen EDI.
The debut was $3 million above the projections of many analysts, who thought that weather, the length of the film (2 hours, 40 minutes) and additional ticket charges (most were $15 for the digital IMAX experience) would temper returns.
As usual, Cameron proved his critics wrong, scoring the largest debut for a 3-D film. And, as usual, he claimed he would.
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