Monday, December 21, 2009

Box Office


Despite snowstorms that battered the East Coast and kept many moviegoers at home, the sci-fi epic Avatar still managed out-of-this-world numbers.

The James Cameron space opera collected $73 million, according to studio estimates from Nielsen EDI.

The debut was $3 million above the projections of many analysts, who thought that weather, the length of the film (2 hours, 40 minutes) and additional ticket charges (most were $15 for the digital IMAX experience) would temper returns.

As usual, Cameron proved his critics wrong, scoring the largest debut for a 3-D film. And, as usual, he claimed he would.

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