From ew, Little-known fact: The Easter Bunny is an avid box-office watcher, and thanks to the better-than-expected performance of one movie, children can expect a significant increase in chocolate eggs this year. Hop, Universal’s family comedy about the Easter Bunny’s rebellious (and Russell Brand-voiced) teenage son, sprinted ahead of the competition with $38.1 million, according to studio estimates. If the estimate holds (and that’s a big if), the film will have scored the best opening weekend of the year so far, passing Rango by about $39,000. Hop was made for $63 million by the production company Illumination Entertainment, which is now two-for-two after the breakout success of last summer’s Despicable Me. And with Easter still three weeks away, plus a splendid “A-” rating from CinemaScore audiences, Hop should have the box-office legs of a, well, rabbit.
Go here for full box office results.
No comments:
Post a Comment