Monday, April 25, 2011

Box Office


Easter went to the birds. Fox’s animated adventure Rio led the box office for the second weekend in a row, earning $26.8 million according to studio estimates. That’s a slim 32 percent drop for the G-rated film, which was produced for $90 million by Blue Sky Studios, of Ice Age fame. The tropical toon held up so well in part because most kids were out of school on Friday, giving the film a larger-than-normal start to the weekend. In just two weeks, Rio, which features the voices of Jesse Eisenberg and Anne Hathaway as the world’s last two blue macaws, has collected an impressive $81.3 million.

Read the full report here

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