Thursday, August 20, 2009

Print Editions Of Entertainment Weekly To Include A Free Ultra-Thin CBS Video Player



From news.cnet[excerpt], NEW YORK--Broadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.

The September 18 issue of the Time Inc.-owned magazine will feature the first video ad to appear in print, George Schweitzer, CBS marketing president, said Wednesday at a press conference at the company's headquarters here.

The ad will be launched in partnership with PepsiCo to promote Pepsi Max soda and the TV network's Monday prime-time lineup. Not everyone will be seeing it: the ad will appear in a magazine insert sent to subscribers in the New York and Los Angeles areas--an edition without the video chip will be sent to subscribers elsewhere and show up on newsstands.

The technology for the battery-powered ads was manufactured by a Los Angeles-based company called Americhip, and each ad can handle about 40 minutes of video.
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1 comment:

Octopunk said...

Hmm. Looks exactly like the first example of new tech, disappointingly small and clunky. I was imagining moving pics on a magazine page.

Also, the image in the video seemed simulated.

I like the "augmented reality" button, though. When can I install one of those?

August 20, 2009 1:35 PM

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