First rule of Horrorthon is: watch horror movies. Second rule of Horrorthon is: write about it. Warn us. Tempt us. The one who watches the most movies in 31 days wins. There is no prize.
Thursday, August 20, 2009
Print Editions Of Entertainment Weekly To Include A Free Ultra-Thin CBS Video Player
From news.cnet[excerpt], NEW YORK--Broadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.
The September 18 issue of the Time Inc.-owned magazine will feature the first video ad to appear in print, George Schweitzer, CBS marketing president, said Wednesday at a press conference at the company's headquarters here.
The ad will be launched in partnership with PepsiCo to promote Pepsi Max soda and the TV network's Monday prime-time lineup. Not everyone will be seeing it: the ad will appear in a magazine insert sent to subscribers in the New York and Los Angeles areas--an edition without the video chip will be sent to subscribers elsewhere and show up on newsstands.
The technology for the battery-powered ads was manufactured by a Los Angeles-based company called Americhip, and each ad can handle about 40 minutes of video.
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Salem's Lot 1979 and Salem's Lot 2024
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1 comment:
Hmm. Looks exactly like the first example of new tech, disappointingly small and clunky. I was imagining moving pics on a magazine page.
Also, the image in the video seemed simulated.
I like the "augmented reality" button, though. When can I install one of those?
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