Monday, August 24, 2009

Avatar Sets New Apple Trailer Record, Toys and Video Game Trailer Revealed




From slashfilm, The teaser trailer for James Cameron’s Avatar created a lot of debate online, and left many over-hyped film fannatics disappointed. But 20th Century Fox is left with bragging rights as the Avatar trailer has become the most-viewed trailer in Apple.com history with over 4 million streams in the first day. The previous record was 1.7 million in 24 hours. You can read the full press release after the jump.

Thankfully Fox was able to win a lot of curious film goers back with their Avatar Day promotion. Online tickets sold out despite server problems, reports of screenings being half empty, but from what I can tell, the resulting word of mouth has been overwhelmingly positive. Many of the people who were complaining about the CG of the teaser trailer were left glowing about the amazing 3D visuals and realistic facial movements of the Na’vi in the 15 minute footage preview (However, some complained about the on-the-nose dialogue and expressed worry about what appears to be a predictable story).

But is it enough? How many people attended the Avatar Day screenings? 100,000? 200,000? And it seems logical to me that anyone who would make the trip to their nearest IMAX theatre to see 15 minutes of footage, were already going to buy tickets already. Will the positive word of mouth pay off?

I have combined some of the things we missed during all the Avatar Day excitement after the jump, including photos of the ugly Avatar action figure toy line and the trailer for the video game.

4 comments:

Jordan said...

The picture of the toys makes me less interested in the movie.

JPX said...

The toys bummed me out as well.

Octopunk said...

You guys! For years I've been listening to you whining that you don't have Michelle Rodriguez action figures and now this?

Octopunk said...

Kidding, of course. I'll pass on these as well. However, if they make a toy of the big airplane-lookin' landing ships I might bite.

Malevolent

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