First rule of Horrorthon is: watch horror movies. Second rule of Horrorthon is: write about it. Warn us. Tempt us. The one who watches the most movies in 31 days wins. There is no prize.
Monday, July 19, 2010
Box Office
From ew, The weekend’s two wide releases Inception and The Sorcerer’s Apprentice both scored a B+ with audiences but still ended the weekend with markedly different results. The mind-bendy heist film from director Christopher Nolan generated an estimated $60.4 million for its opening frame, a great success considering the complicated plot line and the vague marketing campaign. In contrast, The Sorcerer’s Apprentice, which earned the same score from exit pollster CinemaScore, couldn’t catch a break from audiences, grossing only $17.3 million and a third spot for the three-day period. The Nicolas Cage, Jay Baruchel starrer has now earned a lackluster $24 million after five days of release. This will be one of those movies where Disney will be counting on the international audiences to save the movie from being a total disappointment. Despicable Me scared up spot two for the weekend with an estimated $32.7 million. The animated film’s strong hold of 42 percent puts its brief ten-day stint at $118 million. Inception and Despicable Me’s impressive numbers, which are an encouraging sign of audiences embracing original ideas, helped lead the box office to a 10 percent gain over last year at this time when Harry Potter and the Half-Blood Prince bowed to $78 million. It didn’t hurt that The Twilight Saga: Eclipse earned another $13.5 million to put its total cume at $265 million while Toy Story 3 fell a scant 44 percent to gross close to $12 million. Pixar’s highest-grossing film’s total now stands at $363 million.
Adam Sandler’s Grown Ups landed in the sixth slot. The film continues to hold in well, dropping only 37 percent its fourth weekend in theaters for an additional $10 million in ticket sales. The film’s total take stands at $129 million. Spot seven went to The Last Airbender. The film from director M. Night Shyamalan grossed an estimated $7.4 million its third weekend for a total cume of $115 million. Predators sank like bloated, forgettable sequel it is, dropping 73 percent its second weekend in theaters to earn $6.8 million. The film’s two-week total has reached $40 million. Spot nine and ten are being filled by Knight & Day and The Karate Kid. The films earned $3.7 million and $2.2 million respectively, putting total grosses for the two movies at $69 million and $169 million.
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