From Thesimpsonschannel, "In the months before 20th Century Fox launches its big-screen version of "The Simpsons" next year, parent company News Corp. plans to muster every part of its entertainment empire to promote the film, president and chief operating officer Peter Chernin said Tuesday.
In so doing, News Corp. will maximize the marketing muscle of its various divisions while allowing them to benefit from the halo effect of the popular cartoon franchise, Chernin explained.
Chernin said News Corp. held a three-hour meeting last week with about 40 executives from across the company to discuss broader strategies related to the film's release. By looking for synergies within the company, Chernin told investors that News Corp. could win several hundred million dollars in incremental revenue from the "Simpsons" film during the next couple of years.
Fox unveiled the July 27, 2007, release date of "The Simpsons Movie" on March 31 via an animated 28-second teaser debuted before screenings of Fox's "Ice Age: The Meltdown."
It was Brooks' idea that a surprise teaser would be a better way of announcing the film than using a conventional news announcement."
1 comment:
You could have also made the headline "Simpsons = Cash, Executives discuss."
I think we should start a "Marge nude scene" campaign.
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