Thursday, June 22, 2006

Licensing


Licensing Show by returning to the Javits Center for the first time in years. Lucasfilm hasn't been to the Javits Center in 10 years, while Fox, after an absence of many years, will have a small presence at the show as well as a larger presence at a photo studio across the street.

Fox will be focusing its licensing efforts on "Simpsons," "Alien vs. Predator 2" and "Die Hard 4," as well as "Family Guy," "24" and "My Name Is Earl" -- the NBC comedy produced by 20th Century Fox Television -- as it targets what Fox Licensing and Merchandising executive vp Elie Dekel calls "generation Fox," or 13- to 34-year-olds.

In addition to "Simpsons Movie," set for release in July 2007, there also will be a new "Simpsons" video game from Electronic Arts out late next year and major marketing campaigns surrounding the 400th episode of the hit TV show in May.

"There will be big tentpole initiatives supported across News Corp., Fox and their partners that will bring the world of 'The Simpsons' to a heightened awareness and a heightened relevance that I truly believe will be on an unprecedented scale for the property," Dekel said.

Lucas Licensing, which had its strongest year ever last year for "Star Wars" consumer products with about $3 billion in worldwide retail sales, said it will be discussing its upcoming entertainment and marketing initiatives for the franchise with some of its 500 worldwide licensees at the show.

Among those initiatives are the first CG-animated "Star Wars" TV series slated for 2008, a live-action "Star Wars" series in preproduction, a new video game from LucasArts tied to the 30th anniversary of "Star Wars" that will be released in fall 2007, the release of the original versions of the first three "Star Wars" films on DVD singles in the fall and a new Lego "Star Wars" video game based on the original trilogy, also scheduled for fall.

Howard Roffman, president of Lucas Licensing, said the Lucasfilm division also will be looking for licensing partners for the summer 2007 release of a new "Indiana Jones" video game from LucasArts and the summer 2008 release of a new "Indiana Jones" movie.

"We're looking at the game as the equivalent of a film launch," Roffman said. "It will be a major event."'

1 comment:

Octopunk said...

"...that will bring the world of 'The Simpsons' to a heightened awareness and a heightened relevance that I truly believe will be on an unprecedented scale for the property,"

Jeez, how the hell do you make the Simpsons more popular? Draw Homer's face on the moon?