First rule of Horrorthon is: watch horror movies. Second rule of Horrorthon is: write about it. Warn us. Tempt us. The one who watches the most movies in 31 days wins. There is no prize.
Sunday, April 12, 2009
Crap takes box office
From ew, Miley Cyrus' Hannah Montana: The Movie jumped out to a big lead at the box office and never looked back on this competitive holiday weekend. The Disney Channel adaptation took first place with a hefty, better-than-anticipated $34 million gross, according to early estimates from Media by Numbers.
That total exceeds the $31.1 mil that Hannah Montana & Miley Cyrus: Best of Both Worlds Concert opened with a year ago (although this film played in many more theaters), and it amounts to one of the top April debuts ever. Among live-action G-rated fare, this premiere ranks second all time, behind the $42 mil that High School Musical 3: Senior Year banked on its first weekend about six months ago. And Hannah Montana: The Movie did it all on the strength of a solid A CinemaScore review from a crowd that, not surprisingly, was 91 percent female and 77 percent under age 25.
Coming in at No. 2 was Fast & Furious, which earned a solid $28.8 mil on an expected 59 percent drop. Vin Diesel's car-franchise film has grossed $118 mil domestically -- and about $200 mil globally -- in 10 days. Monsters vs. Aliens (No. 3) was next with a strong third-weekend take of $22.6 mil.
Seth Rogen's Observe and Report disappointed in fourth place, with just $11.1 mil. Despite critical huzzahs, the R-rated mall-cop comedy drew a bad C CinemaScore review from a crowd that was two-thirds male. Next stop for it: home video.
Knowing rounded out the top five with $6.7 mil. And the weekend's other big new release, Dragonball: Evolution, was, as many predicted, a non-factor, bringing in $4.7 mil at No. 8 (and drawing a woeful C+ CinemaScore grade of its own).
Overall, the combined strength of the weekend's top three films pushed the frame up nearly 50 percent over the same period a year ago, when the Prom Night remake ruled the returns. Thus, this is the third "up" weekend in a row -- and second straight hugely up weekend -- and, with a $137 mil overall domestic take, it's also the biggest Easter weekend ever. Certainly, in Hollywood, that'll be something to celebrate on this holiday. Have a good one!
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1 comment:
Oh, barfity barf barf. What sucks (well, one thing that sucks) is that the big money these live-action shows bring in is decreasing network interest in animation.
Why do you hate toons, Miley? Why?
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