Loan Officer Christine Brown is living an idyllic Southern California, post-college, lifestyle. She has a good job at a bank, her promotion is looking likely, and she's datin a young college professor. Then, in order to cement that promotion, she denies a loan extension to a crusty, old, denture-wearing, candy-stealing gypsy. The result: Christine is cursed. She discovers this quickly enough through a chance encounter with a psychic. The rest of the film is spent with Christine simulataneously being tortured by an evil spirit and trying to find a way out of her curse.
I tried to avoid comparing this film to the Evil Dead series, but seeing as how this is his first true horror film since then (A Simple Plan and The Gift are in a different vein), I couldn't help but put these films side by side. That said, Drag Me to hell is basically a more polished version of the earlier Evil Dead films. The effects are better, certainly. They can still be categorized as terrifying, yet oddly funny. Alison Lohman isn't quite as charismatic as Bruce Campbell, but she certainly has her moments. The script too, while a basic horror film has a little more plot and character development from the Evil Dead series.
This film wasn't terribly successful at the box office. One could wonder why the Evil Dead cult fans didn't turn out in droves for this. Well, Evil Dead, I think developed such a cult following based slightly on the camp factor, which is almost entirely gone from this film.
Still, for anyone out there who found Evil Dead a bit too over-the-top, I think this film is a nice compromise for more traditional horror film fans.