Monday, April 05, 2010

Box Office


From ew [excerpt], Clash of the Titans earned $61.4 million for the three-days, putting its total cume, including Thursday’s midnight showings, at an estimated $64 million (per-screen average of $16,256). That represents an Easter weekend record, topping Scary Movie 4′s $40.2 million in 2006. Unfortunately for Clash, which was co-produced and co-financed by Legendary Pictures, the movie earned a weak B score from Cinemascore, which will likely translate into a steep drop-off next weekend. In contrast, Why Did I Get Married Too generated an A from Cinemascore, which means Perry’s 8th movie could build off of this weekend’s solid $30 million (per-screen average of $13,991). The film marks the second-best opening for a Perry movie, behind last year’s Madea Goes to Jail, which bowed to $41 million.

How to Train Your Dragon dropped only 33 percent its second weekend in theaters with a weekend take of $29.2 million. The animated Dreamworks flick has now generated $92 million after 10 days of release. It’s 3-D presence was still a factor as IMAX screenings, which accounted for 12.5 percent of the film’s total weekend gross. Miley Cyrus’s Last Song generated $16.2 million for the weekend, which coupled with its Wednesday opening grossed $25.5 million in its first five days of release. And Alice in Wonderland generated another $8.2 million in its fifth weekend in release. With 3-D screens dominated by Clash and Dragon, Alice experienced its steepest drop since it opened. However, the film has now earned $309 million and has grossed over $700 million worldwide.

Hot Tub Time Machine landed in sixth its second weekend in theaters. The R-rated ’80s comedy grossed an estimated $8 million, falling a decent 43 percent to put its cume at $27.8 million. The Bounty Hunter grossed $6.2 million for seventh place and a new overall gross of $48.9 million. Diary of a Wimpy Kid landed in 8th place, earning $5.5 million to put its three-weekend take at $46.2 million. Ninth spot went to She’s Out of My League, which grossed another $1.4 million and a four weekend gross of $28.6 million. Shutter Island took another $1.4 million to put its seven-weekend gross at $123 million. Box office for the weekend was up 18 percent over the same frame last year.

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