Monday, August 30, 2010
From ew [excerpt], This one may not be decided until tomorrow as the top two films are only separated by a meager $300,000. It’s interesting that for a weekend that wasn’t generating much attention from Hollywood, both new releases have now grossed over $20 million, creating a real horse race. The Last Exorcism led the charge Friday night, but Takers has come up from behind and is getting mighty close to Exorcism’s gross. Both films well over-performed expectations, with Takers earning an estimated $21 million for the weekend and Exorcism an estimated $21.3 million. It’s likely that either Lionsgate or Sony Pictures has overestimated their Sunday number, though, and we may have a different outcome tomorrow.
If you are to trust the exit polling, The Last Exorcism was universally despised by audiences. According to CinemaScore, the film generated a D with audiences. Not even the younger crowd, which is usually more accepting of movies, could muster more than a failing grade for the documentary-style thriller. Takers fared better, earning a B from audiences, with women under 25 enjoying the film the most.
The rest of the weekend was dominated by holdovers, with the most recent releases falling most. Lottery Ticket dropped a steep 65 percent while Piranha 3-D lost 60 percent of its value. The re-release of Avatar didn’t make much of a dent in its box office, earning only $4 million in its 812 theaters for a twelfth-place finish. The film has now earned close to $754 million domestically.
Spot three for the frame was held by The Expendables, which in its third week grossed an estimated $9.5 million, dropping 44 percent since last weekend for a total cume of $82 million. Eat Pray Love earned $7 million for a total gross of $60 million. And slot five went to The Other Guys, which has stayed in the top five since opening a month ago. Losing only 37 percent of its value for an additional $6.6 million, the film is just on the cusp of $100 million with $99.3 million.