Friday, March 31, 2006

It's a bird, it's a plane...get out of the way he's coming right at you!

From Hollywoodreporter, 'Director Bryan Singer's "Superman Returns" will leap onto Imax screens in 3-D in the summer.

The Warner Bros. Pictures release is the first live-action film to have sequences remastered in 3-D using the proprietary Imax DMR process developed by the large-format exhibition firm.

Although Imax executives declined to detail any of the scenes for fear of giving away the "Superman" story, they did confirm that much of the 3-D material is live-action footage enhanced by computer-generated 3-D visual effects shots that will be further amplified with stereographic dimension in Imax's DMR procedure.

"Superman" also is expected to go out on 85-90 Imax screens across the U.S., making it the widest Imax release to date, Imax Filmed Entertainment chairman and president Greg Foster said.

"The test scenes that have been converted into Imax 3D look, sound and feel absolutely amazing," Singer said in a statement. "The magic of Imax 3D will envelop audiences in this story, enabling them to feel the emotion, drama and suspense in a completely new and unique way."

Three or four sections of "Superman," totaling 20 minutes, will be projected in 3-D. During the movie, audiences will be given a visual cue to put on and take off their Imax 3D glasses for the stereographic sequences.

"I don't think anyone could have picked a better title than 'Superman' to open in Imax 3D on July Fourth weekend," Foster said.

Because "Superman" is playing exclusively in 3-D on Imax screens, the company anticipates that more theater owners will opt into the costly but unique exhibition experience that is eight stories tall, 125 feet wide and plays 12,000 watts of digital surround sound.

"I think we'll see more exhibitors turn to Imax theaters in advance of 'Superman's' release," Foster said. "You can't replicate our cinema experience anywhere -- not in the home, not in the standard multiplex. Not even the Man of Steel has an Imax theater in his home."

Five of the seven films in Imax's 2006 lineup will screen in 3-D.

"Superman" will be simultaneously released to Imax and conventional theaters June 30. The movie stars Brandon Routh as Clark Kent/Superman as well as Kevin Spacey and Kate Bosworth.

Sony Pictures Imageworks, Rhythm & Hues, The Orphanage and Pixel Liberation Front are among the visual effects firms involved in "Superman."'

1 comment:

Octopunk said...

The idea of seeing a 3D movie but not having to wear those glasses the whole time REALLY appeals to me. Watching the James Cameron ocean movie was hard on my brain, so if they allowed for spec-ditching time while viewing the 8-story tall Cameron on the radio it would lessen the pain.

The pain, the pain!

(Dr. Smith)